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Role- Salesforce Marketing Cloud Next(Advanced) with Agentforce
PFB JD
Key Responsibilities
- Lead the design and implementation of B2B Marketing Use Cases around Customer Journey Optimization
- Collaborate with clients and stakeholders to translate business requirements into scalable technical solutions
- Drive marketing transformation initiatives using Salesforce Marketing Cloud and related tools
- Lead and mentor a team of 1-2 developers and consultants
- Design and implement customer segmentation strategies and targeted marketing campaigns
- Ensure best practices in solution design, data management, and system integration
- Provide technical leadership across Salesforce Einstein and Agentforce capabilities
Must-Have Skills & Experience
- 5–8 years of industry experience with strong hands-on expertise in Salesforce Marketing technologies
- Certified in Salesforce Marketing Cloud and Data Cloud (Data 360)
- Proven experience in a client-facing role working with multiple stakeholders
- Demonstrated leadership experience managing a team of at least 2 members
- Advanced working knowledge of Salesforce Marketing Cloud (Marketing Cloud Next or Advanced)
- Strong expertise in Salesforce Einstein and Salesforce Agent force
- Solid understanding of marketing domain, preferably in a B2B environment
- Experience in customer segmentation and campaign design
- Experience with Automation Builder, Contact Builder, Data Views
- Experience with Salesforce Data Cloud (Data 360)
- Strong data modeling skills and proficiency in SQL
Nice-to-Have Skills
- Experience with Marketing Cloud Personalization, Pages, and Email personalization, Journey Builder, SSJS and Amp script
Qualifications
Graduate in Computer Science, Data Science, or related field. 7+ years of experience in data engineering or a related field.